To celebrate the beginning of the 2024 NCAA women’s basketball season, Hoop Dream Studios collaborated with Under Armour for the historic Notre Dame vs. South Carolina matchup, the first NCAA women’s game ever played in Paris, France.
We were commissioned to create limited-edition art pieces and custom basketball hoops for the official photoshoot. These pieces blended fine design with performance detail, giving the campaign a unique visual identity rooted in basketball culture while highlighting the significance of the international stage.
