HDS x Chicago Bulls: See Red Campaign

HDS x Chicago Bulls: See Red Campaign

In collaboration with the Chicago Bulls for their See Red campaign, we designed and built a series of custom basketball hoops for ten local bars across Chicago. Each hoop was tailored to its location, combining Bulls-inspired details with the signature Hoop Dream Studios craftsmanship. From bold colorways to sculptural backboards and chain nets, every piece carried the same attention to design and durability.

The project turned everyday spaces into places to play, connecting fans through basketball in the heart of the city. Whether mounted in a packed sports bar or displayed as a mini basketball hoop in a more intimate setting, the designs reflected Chicago’s energy and the Bulls’ legacy.