Hoop Dream Studios was invited to take part in Black on the Block, presented by Hulu, to celebrate the release of White Men Can’t Jump. Our booth featured a custom basketball hoop designed for the film, where cast members and guests stopped by to shoot around and take part in the experience.
As part of the activation, we raffled off the custom White Men Can’t Jump hoop, creating a moment that connected the film release with community, culture, and play.